Author Question: Points of difference are the value elements with essentially the same performance characteristics as ... (Read 59 times)

berenicecastro · **on:** Jun 28, 2018

Points of difference are the value elements with essentially the same performance characteristics as the next best alternative.

Indicate whether the statement is true or false

Question 2

A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process.
The next step the manager should take is:
a. Look for external sources for the relevant data.
b. See if good data can be obtained from published sources.
c. Begin a primary data collection effort.
d. All of the above are correct next steps
e. A and B are both correct.