Points of difference are the value elements with essentially the ...

[berenicecastro]

Points of difference are the value elements with essentially the same performance characteristics as the next best alternative.
 
 Indicate whether the statement is true or false

Question 2

A marketing manager has discovered that relevant, internal secondary data don't exist to support a decision process.
  The next step the manager should take is:
 a. Look for external sources for the relevant data.
  b. See if good data can be obtained from published sources.
  c. Begin a primary data collection effort.
  d. All of the above are correct next steps
  e. A and B are both correct.

[janeli1]

Answer to Question 1

false

Answer to Question 2

e

[berenicecastro]

Gracias!

[tkempin]

Thanks for the timely response, appreciate it