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Author Question: Consumers may infer that a luxury watch is classy because it is shown with other classy things. ... (Read 89 times)

Sufayan.ah

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on: Jun 28, 2018
Consumers may infer that a luxury watch is classy because it is shown with other classy things.
 
 Indicate whether the statement is true or false

Question 2

With respect to IMC decisions, ________ is used to promote lower-priced products, such as chewing gum, because these products have a lower profit margin.
 a. word-of-mouth communication
 b. sales promotion
 c. personal selling
 d. advertising
 e. public relations


jsm54321

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

d


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