A few years ago, Volvo tried to prove the safety of its cars by ...

[tfester]

A few years ago, Volvo tried to prove the safety of its cars by driving large vehicles over a (albeit steel-reinforced) Volvo and explaining that the car could withstand a large force. This is an example of a company using ____ to change attitudes.
 a. peripheral processing
  b. schemas
  c. associations
  d. counterarguments
  e. strong arguments

Question 2

A packet of Hershey's chocolate syrup inside a box of Duncan Hines cake mix is a good example of:
 a. brand licensing.
 b. brand association.
 c. co-branding.
 d. brand trading.
 e. co-marketing.

[FergA]

Answer to Question 1

E

Answer to Question 2

c