Author Question: The ________ is the handbook of marketing implementation, evaluation, and control. a. strategic ... (Read 150 times)

nramada · **on:** Jun 28, 2018

The ________ is the handbook of marketing implementation, evaluation, and control.
a. strategic thrust
b. marketing plan
c. SBU strategy
d. marketing strategy
e. marketing program

Question 2

A big advantage of the systems approach over the project approach is current information needed for normal
operations is available when managers need it.
a. True
b. False
Indicate whether the statement is true or false