The ________ is the handbook of marketing implementation, ...

[nramada]

The ________ is the handbook of marketing implementation, evaluation, and control.
 a. strategic thrust
 b. marketing plan
 c. SBU strategy
 d. marketing strategy
 e. marketing program

Question 2

A big advantage of the systems approach over the project approach is current information needed for normal
  operations is available when managers need it.
 a. True
  b. False
 Indicate whether the statement is true or false

[mochi09]

Answer to Question 1

b

Answer to Question 2

True

[nramada]

Thanks for the timely response, appreciate it

[irishcancer18]

Excellent