Author Question: Camille's Calendar Company, after learning that the main sellers of the company's calendar products ... (Read 154 times)

bucstennis@aim.com · **on:** Jun 28, 2018

Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to
small gift shops, posed this question: Are there promising new markets for our products? This question focuses on
which aspect of marketing research?
a. Planning
b. Problem-solving
c. Control
d. Product placement
e. Distributorship selection

Question 2

The basic purpose of marketing research is to help develop new products.
a. True
b. False
Indicate whether the statement is true or false