Author Question: Which of the following is NOT a common activity of a marketing research department? a. Measuring ... (Read 63 times)

burchfield96

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Which of the following is NOT a common activity of a marketing research department?
 a. Measuring market potential.
  b. Location analysis.
  c. Creating new advertising.
  d. Sales analyses.
  e. Studying the competitions advertising.

Question 2

Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its
  aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?
 a. Price
  b. Product
  c. Place
  d. Promotion
  e. Preference



scikid

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Answer to Question 1

c

Answer to Question 2

b



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scikid

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