Author Question: Diet Coke had a makeover; its new cans are redesigned for the first time since its product launch. ... (Read 56 times)

shenderson6 · **on:** Jun 28, 2018

Diet Coke had a makeover; its new cans are redesigned for the first time since its product launch. Its wavy spirit and style implies that Coca-Cola thinks the bottle will attract consumers' attention and might bring back favorable memories of the 1960s, with its hip retro vibe. This is an example of how consumer behavior can
a. select a target market from among numerous segments.
b. aid consumers in the product attribute retrieval process.
c. determine consumer satisfaction with the attributes of a product.
d. aid in decisions about the product mix
e. develop a new product.

Question 2

Every year millions of smokers attempt to quit the habit, but relatively few succeed. To help smokers quit, pharmaceutical companies developed the nicotine patch. In this situation, an understanding of consumer behavior helped to
a. segment the market into homogenous groupings of consumer needs and wants.
b. aid consumers in the product attribute retrieval process.
c. determine consumer satisfaction with the attributes of a product.
d. select a target market from among numerous segments.
e. develop a new product.