Why did Coca-Cola's management alter the positioning of Diet Coke in Japan?
A) Sales of Diet Coke exceeded sales of regular Coca-Cola.
B) Japanese consumers did not recognize the brand by another name.
C) Japanese consumers do not like products labeled diet.
D) The Japanese language lacked an equivalent term for diet.
Question 2
Market segmentation is most likely useful to firms that need to do which of the following?
A) formulate unique products and services for global customers
B) create specialized sales techniques for foreign markets
C) devise marketing strategies for specific customer groups
D) acquire short-term product development strategies
A controlled fire being set as part of ecosystem management in Jasper National Park.
Sample Stress Management Program
The Tōhoku earthquake: shaking Japan’s trust in nuclear power
Consuming a Healthy Diet
Effective Leadership and Management in Nursing
Project Management: Achieving Competitive Advantage