Why did Coca-Cola's management alter the positioning of Diet Coke in Japan?
A) Sales of Diet Coke exceeded sales of regular Coca-Cola.
B) Japanese consumers did not recognize the brand by another name.
C) Japanese consumers do not like products labeled diet.
D) The Japanese language lacked an equivalent term for diet.
Question 2
Market segmentation is most likely useful to firms that need to do which of the following?
A) formulate unique products and services for global customers
B) create specialized sales techniques for foreign markets
C) devise marketing strategies for specific customer groups
D) acquire short-term product development strategies
chemical management
Niijima, Japan
Positioning the face cradle. A. Neck in proper alignment. B. Avoid hyperextension. C. Avoid too much ...
Medial Pelvis/Hip. Press-and-flex medial ankle by positioning fingers as in fingerwalking the ankle. ...
Three Pieces of the Long-Term Weight-Loss Puzzle Diet
International Management: Managing Across Borders and Cultures