Author Question: Why did Coca-Cola's management alter the positioning of Diet Coke in Japan? A) Sales of Diet Coke ... (Read 102 times)

itsmyluck

  • Hero Member
  • *****
  • Posts: 546
Why did Coca-Cola's management alter the positioning of Diet Coke in Japan?
 
  A) Sales of Diet Coke exceeded sales of regular Coca-Cola.
  B) Japanese consumers did not recognize the brand by another name.
  C) Japanese consumers do not like products labeled diet.
  D) The Japanese language lacked an equivalent term for diet.

Question 2

Market segmentation is most likely useful to firms that need to do which of the following?
 
  A) formulate unique products and services for global customers
  B) create specialized sales techniques for foreign markets
  C) devise marketing strategies for specific customer groups
  D) acquire short-term product development strategies



ladyjames123

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

C

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

For a complete list of videos, visit our video library