Author Question: In times past, developing and implementing the right marketing strategy was all about __________. In ... (Read 60 times)

darbym82 · **on:** Jun 28, 2018

In times past, developing and implementing the right marketing strategy was all about __________. In today's economy, however, that emphasis has shifted to developing strategies that attract and retain customers over the long term.
A) aggressive direct selling in order to maximize sales volume
B) creating a large number of transactions in order to maximize the firm's market share
C) conducting extensive research to discover customer needs
D) making the highest quality product
E) making products of moderate quality that could be sold at the lowest possible price

Question 2

Which of the following is a reason for the importance of assessing customer satisfaction?
A) Doing so helps build trust with the buyers.
B) Doing so provides competitor information.
C) It is not important as long as the company is profitable.
D) Assessing satisfaction is a ploy used to begin the next sales cycle.
E) Doing so increases a salesperson's competitiveness.