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Author Question: A firm is implementing multidomestic marketing strategy if it: a. customizes its marketing decisions ... (Read 86 times)

CQXA

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on: Jun 28, 2018
A firm is implementing multidomestic marketing strategy if it:
 a. customizes its marketing decisions to effectively reach individual marketplaces.
 b. disregards the principles of market segmentation.
 c. considers all foreign markets to have equally competitive situations with respect to its industry.
 d. employs universal promotional messages.

Question 2

Which physiological measurement technique gauges emotional reactions as reflected in physiological changes in a person's voice?
 a. voice-tracking monitor
 b. voice-pitch analysis
 c. psychogalvanometer
 d. voice calibration analysis


cadimas

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


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