A firm is implementing multidomestic marketing strategy if it:
a. customizes its marketing decisions to effectively reach individual marketplaces.
b. disregards the principles of market segmentation.
c. considers all foreign markets to have equally competitive situations with respect to its industry.
d. employs universal promotional messages.
Question 2
Which physiological measurement technique gauges emotional reactions as reflected in physiological changes in a person's voice?
a. voice-tracking monitor
b. voice-pitch analysis
c. psychogalvanometer
d. voice calibration analysis
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