Author Question: Discuss the reasons customers complain.[br][br][b][color=#566D7E]Question 2[/color][/b][br][br]What ... (Read 136 times)

kwoodring · **on:** Jun 28, 2018

Discuss the reasons customers complain.

Question 2

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?
A) input controls
B) informal controls
C) social controls
D) output controls
E) process controls

stano32 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Customers that do complain may do so to: (1 ) correct the problem; (2 ) provide an emotional release from frustration; (3 ) regain some measure of control through indirect retribution; (4 ) solicit sympathy; (5 ) test for consensus; and (6 ) create an impression of being more intelligent or discerning.

Answer to Question 2

E