Marcus, a salesperson, consistently has trouble with properly presenting sales aids to prospective buyers. He could probably benefit from using the _____ Sequence.
A) SPES
B) IPSS
C) SIPS
D) IPES
E) SSES
Question 2
The second step of the strategy process is defining the customer___________ _________for target customer segments, in effort to generate revenue from existing customers.
Fill in the blank(s) with correct word
