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Author Question: Product benefits become confirmed benefits only when the buyer indicates they are of interest. ... (Read 146 times)

bcretired

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on: Jun 28, 2018
Product benefits become confirmed benefits only when the buyer indicates they are of interest.
 
 Indicate whether the statement is true or false

Question 2

St. Paul Equipment Company experienced a 15 percent sales gain that, on the surface, appears favorable. However, if total industry sales are up 30 percent, an analysis of ____ could suggest that the firm has not fared well relative to competitors.
 A) expense-to-sales ratios
  B) market share
  C) distribution costs
  D) sales by channel type


heinisk01

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

B


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