Product benefits become confirmed benefits only when the buyer ...

[bcretired]

Product benefits become confirmed benefits only when the buyer indicates they are of interest.
 
 Indicate whether the statement is true or false

Question 2

St. Paul Equipment Company experienced a 15 percent sales gain that, on the surface, appears favorable. However, if total industry sales are up 30 percent, an analysis of ____ could suggest that the firm has not fared well relative to competitors.
 A) expense-to-sales ratios
  B) market share
  C) distribution costs
  D) sales by channel type

[heinisk01]

Answer to Question 1

True

Answer to Question 2

B