A salesperson who attempts to overcome buyer resistance by showing the buyer the benefits of the product, is using the ________ method.
a. direct denial
b. indirect denial
c. compensation
d. boomerang
e. direct benefit
Question 2
Observation forms are generally easier to construct because
a. they need not follow a logical pattern.
b. they rely on observer judgment to determine response categories.
c. response categories need not be exhaustive.
d. the question and the way it is asked will not influence the respondent's actions.
e. response categories need not be multichotomous in nature.