When developing servicescapes, firms recognize that their ...

[jc611]

When developing servicescapes, firms recognize that their physical environment will affect employees and customers. This is due primarily to:
 A) inseparability.
  B) intangibility.
  C) heterogeneity.
  D) perishability.
  E) socialization.

Question 2

Only the largest firms can execute __________, which involves the development of multiple marketing programs to serve all customer segments simultaneously.
 A) single segment targeting
  B) market specialization
  C) selective targeting
  D) product specialization
  E) mass market targeting

[ilianabrrr]

Answer to Question 1

A

Answer to Question 2

E

[jc611]

Correct answers!

[ilianabrrr]

Great! Please up vote