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Author Question: When developing servicescapes, firms recognize that their physical environment will affect employees ... (Read 171 times)

jc611

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on: Jun 28, 2018
When developing servicescapes, firms recognize that their physical environment will affect employees and customers. This is due primarily to:
 A) inseparability.
  B) intangibility.
  C) heterogeneity.
  D) perishability.
  E) socialization.

Question 2

Only the largest firms can execute __________, which involves the development of multiple marketing programs to serve all customer segments simultaneously.
 A) single segment targeting
  B) market specialization
  C) selective targeting
  D) product specialization
  E) mass market targeting


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ilianabrrr

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

E


jc611

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Reply #2 on: Jun 28, 2018
Correct answers!


ilianabrrr

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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