Author Question: An organization's records of former customers are usually a poor source for prospecting. Indicate ... (Read 45 times)

B · **on:** Jun 28, 2018

An organization's records of former customers are usually a poor source for prospecting.

Indicate whether the statement is true or false

Question 2

In the sales performance literature, recent evidence suggests that a strict reliance on the ____ measurement approach may not produce the desired sales or marketing results because it has lulled some sales executives into thinking that important sales outcomes could be reasonably accomplished without intense management reinforcement.
A) esteem-based
B) behavior-based
C) satisfaction-based
D) outcome-based
E) none of the answer choices.