Author Question: ____ is the study of the use of physical evidence to create service environments and its influence ... (Read 54 times)

karlynnae · **on:** Jun 28, 2018

____ is the study of the use of physical evidence to create service environments and its influence on the perceptions and behaviors of individuals.
A) Ergonomics
B) Environmental psychology
C) Physics
D) Physical sociology
E) Environmental anthropology

Question 2

__________ segmentation is the most powerful form of segmentation in consumer markets because it uses actual product usage to make distinctions among market segments.
A) Demographic
B) Behavioral
C) Psychographic
D) Lifestyle
E) Geographic