Discuss the steps necessary to manage the firm's service ...

[vHAUNG6011]

Discuss the steps necessary to manage the firm's service communication strategy effectively.

Question 2

The consumer buying process begins when:
 A) marketing research discovers a new, untapped market segment.
  B) consumers recognize that they have unsatisfied needs.
  C) merchants offer goods and services for sale.
  D) a manufacturer develops a new product.
  E) consumers begin to seek information about an upcoming purchase.

[amy.lauersdorf90]

Answer to Question 1

Service practitioners that adhere to the following service communication process substantially increase their odds of obtaining their communication objectives: (1 ) Selecting target markets, (2 ) establishing communications objectives, (3 ) setting the communications budget, (4 ) formulating the positioning strategy, (5 ) establishing message and media strategies, and (6 ) monitoring, evaluating, and controlling the communication strategy.

Answer to Question 2

B

[vHAUNG6011]

YES! Correct, THANKS for helping me on my review

[LVPMS]

Thanks for the timely response, appreciate it