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Author Question: Discuss the steps necessary to manage the firm's service communication strategy ... (Read 54 times)

vHAUNG6011

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on: Jun 28, 2018
Discuss the steps necessary to manage the firm's service communication strategy effectively.

Question 2

The consumer buying process begins when:
 A) marketing research discovers a new, untapped market segment.
  B) consumers recognize that they have unsatisfied needs.
  C) merchants offer goods and services for sale.
  D) a manufacturer develops a new product.
  E) consumers begin to seek information about an upcoming purchase.


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amy.lauersdorf90

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Service practitioners that adhere to the following service communication process substantially increase their odds of obtaining their communication objectives: (1 ) Selecting target markets, (2 ) establishing communications objectives, (3 ) setting the communications budget, (4 ) formulating the positioning strategy, (5 ) establishing message and media strategies, and (6 ) monitoring, evaluating, and controlling the communication strategy.

Answer to Question 2

B


vHAUNG6011

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

scikid

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Reply 3 on: Yesterday
Excellent

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