Author Question: Prudential's piece of the rock is a good example of which of the following guidelines for developing ... (Read 110 times)

acc299 · **on:** Jun 28, 2018

Prudential's piece of the rock is a good example of which of the following guidelines for developing service communications?
A) Tangibilize the intangible.
B) Promise what is possible.
C) Reduce consumer fears about variation in performance.
D) Make the service more abstract.
E) Feature the working relationship between provider and customer.

Question 2

A SWOT analysis assesses the fit between what a firm can and cannot do (strengths and weaknesses), and the environmental conditions working for and against the firm (opportunities and threats).

Indicate whether the statement is true or false