Prudential's piece of the rock is a good example of which of the ...

[acc299]

Prudential's piece of the rock is a good example of which of the following guidelines for developing service communications?
 A) Tangibilize the intangible.
  B) Promise what is possible.
  C) Reduce consumer fears about variation in performance.
  D) Make the service more abstract.
  E) Feature the working relationship between provider and customer.

Question 2

A SWOT analysis assesses the fit between what a firm can and cannot do (strengths and weaknesses), and the environmental conditions working for and against the firm (opportunities and threats).
 
 Indicate whether the statement is true or false

[bulacsom]

Answer to Question 1

A

Answer to Question 2

True

[acc299]

Excellent

[bblaney]

Thanks for the timely response, appreciate it