The positioning strategy that increases complexity by adding more ...

[Brittanyd9008]

The positioning strategy that increases complexity by adding more services and/or enhancing current services to capture more of the market is referred to as:
 A) niche positioning strategy.
  B) volume-oriented positioning strategy.
  C) specialization positioning strategy.
  D) penetration strategy.
  E) market diversification strategy.

Question 2

The most pressing concern for the success of a marketing plan is identifying needed resources.
 
 Indicate whether the statement is true or false

[kescobar@64]

Answer to Question 1

D

Answer to Question 2

True