Author Question: Why is the strategy canvas tool useful for positioning? A) It represents customer perceptions and ... (Read 21 times)

stephzh · **on:** Jun 28, 2018

Why is the strategy canvas tool useful for positioning?
A) It represents customer perceptions and preferences spatially by means of a visual display.
B) It is an effective way to rebrand a product and push it back into the growth stage.
C) It measures differences in the firm's product offering that set it apart from competing offerings.
D) It demonstrates the firm's relative position in terms of competitive factors important to the target market.
E) It is used to come up with product descriptors that inform consumers about the product.

Question 2

For an effective group sales presentation, a salesperson should:
A) refrain from interacting with the buyers until the end of the presentation.
B) greet the group as a whole after everybody arrives.
C) arrive early and greet individuals personally as they arrive.
D) connect with the buyers at a group level from the very beginning.
E) arrive at the location after the buying group has arrived.