This topic contains a solution. Click here to go to the answer

Author Question: Why is the strategy canvas tool useful for positioning? A) It represents customer perceptions and ... (Read 62 times)

stephzh

  • Hero Member
  • *****
  • Posts: 556
Why is the strategy canvas tool useful for positioning?
 A) It represents customer perceptions and preferences spatially by means of a visual display.
  B) It is an effective way to rebrand a product and push it back into the growth stage.
  C) It measures differences in the firm's product offering that set it apart from competing offerings.
  D) It demonstrates the firm's relative position in terms of competitive factors important to the target market.
  E) It is used to come up with product descriptors that inform consumers about the product.

Question 2

For an effective group sales presentation, a salesperson should:
 A) refrain from interacting with the buyers until the end of the presentation.
  B) greet the group as a whole after everybody arrives.
  C) arrive early and greet individuals personally as they arrive.
  D) connect with the buyers at a group level from the very beginning.
  E) arrive at the location after the buying group has arrived.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

abctaiwan

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

D

Answer to Question 2

C




stephzh

  • Member
  • Posts: 556
Reply 2 on: Jun 28, 2018
Wow, this really help


milbourne11

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Great answer, keep it coming :)

 

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

For a complete list of videos, visit our video library