Author Question: Explain why consumers of services tend to be more brand loyal.[br][br][b][color=#165FFA]Question ... (Read 62 times)

jayhills49 · **on:** Jun 28, 2018

Explain why consumers of services tend to be more brand loyal.

Question 2

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.
A) SWOT analysis
B) evaluation and control
C) executive summary
D) marketing implementation
E) situation analysis

fur · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Consumers are more brand loyal of services for the following reasons:

Repeat purchases from the same provider reduces the amount of perceived risk associated with the purchase.

Brand loyalty may be higher due to the limited number of alternative choices available.
Consumers of services may be more brand loyal in the attempt to avoid switching costs.

Answer to Question 2

B