This topic contains a solution. Click here to go to the answer

Author Question: Explain why consumers of services tend to be more brand loyal.[br][br][b][color=#165FFA]Question ... (Read 108 times)

jayhills49

  • Hero Member
  • *****
  • Posts: 559
Explain why consumers of services tend to be more brand loyal.

Question 2

In developing a marketing plan, the section on goals and objectives defines the parameters by which the firm will measure actual performance. In this respect, the goals and objectives section is tied closely to the __________ section of the marketing plan.
 A) SWOT analysis
  B) evaluation and control
  C) executive summary
  D) marketing implementation
  E) situation analysis



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

fur

  • Sr. Member
  • ****
  • Posts: 309
Answer to Question 1

Consumers are more brand loyal of services for the following reasons:




Repeat purchases from the same provider reduces the amount of perceived risk associated with the purchase.


Brand loyalty may be higher due to the limited number of alternative choices available.
 Consumers of services may be more brand loyal in the attempt to avoid switching costs.

Answer to Question 2

B




jayhills49

  • Member
  • Posts: 559
Reply 2 on: Jun 28, 2018
Gracias!


tandmlomax84

  • Member
  • Posts: 323
Reply 3 on: Yesterday
Excellent

 

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

For a complete list of videos, visit our video library