Author Question: When changing dentists, the patient was required to pay for a new set of X-rays. This type of ... (Read 23 times)

serike · **on:** Jun 28, 2018

When changing dentists, the patient was required to pay for a new set of X-rays. This type of switching cost is referred to as:
A) performance costs.
B) loyal customer discounts.
C) emotional costs.
D) cognitive costs.
E) transaction costs.

Question 2

From the customer's perspective, which part of the marketing mix takes place largely behind the scenes?
A) Market segmentations
B) Product
C) Price
D) Promotion
E) Distribution