When changing dentists, the patient was required to pay for a new ...

[serike]

When changing dentists, the patient was required to pay for a new set of X-rays. This type of switching cost is referred to as:
 A) performance costs.
  B) loyal customer discounts.
  C) emotional costs.
  D) cognitive costs.
  E) transaction costs.

Question 2

From the customer's perspective, which part of the marketing mix takes place largely behind the scenes?
 A) Market segmentations
  B) Product
  C) Price
  D) Promotion
  E) Distribution

[yahahah24021]

Answer to Question 1

E

Answer to Question 2

E

[serike]

YES! Correct, THANKS for helping me on my review

[kswal303]

Gracias!