Author Question: The service offer is linked with the service concept and also: A) spells out in more detail the ... (Read 40 times)

burchfield96

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The service offer is linked with the service concept and also:
 A) spells out in more detail the service offering.
  B) when and to whom they will be provided.
  C) how they will be presented.
  D) All of the answer choices.

Question 2

The _____ is the product dimension of service, including decisions about the essential concept of the service, the range of services provided, and the quality and level of the service.
 A) service strategy
  B) service package
  C) service recovery
  D) service bundling
  E) service loyalty



kkenney

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Answer to Question 1

D

Answer to Question 2

B



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