The service offer is linked with the service concept and also:
A) spells out in more detail the service offering.
B) when and to whom they will be provided.
C) how they will be presented.
D) All of the answer choices.
Question 2
The _____ is the product dimension of service, including decisions about the essential concept of the service, the range of services provided, and the quality and level of the service.
A) service strategy
B) service package
C) service recovery
D) service bundling
E) service loyalty
Breathing Concept Map
Major trunk lines carrying long-distance traffic crisscrossed the area east of the Mississippi. The
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