Author Question: Which dimension of the product market definition involves the benefits that are provided to satisfy ... (Read 51 times)

HudsonKB16 · **on:** Jun 28, 2018

Which dimension of the product market definition involves the benefits that are provided to satisfy the needs of the organizational buyers?
A) Customer function.
B) Technological.
C) Customer segment.
D) Value-added system.

Question 2

Benefits and sacrifices are both considered when assessing customer value. Sacrifices include:
A) the purchase price.
B) acquisition costs.
C) operations costs.
D) All of the answer choices.
E) Both the purchase price and acquisition costs.