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Author Question: Which dimension of the product market definition involves the benefits that are provided to satisfy ... (Read 49 times)

HudsonKB16

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on: Jun 28, 2018
Which dimension of the product market definition involves the benefits that are provided to satisfy the needs of the organizational buyers?
 A) Customer function.
  B) Technological.
  C) Customer segment.
  D) Value-added system.

Question 2

Benefits and sacrifices are both considered when assessing customer value. Sacrifices include:
 A) the purchase price.
  B) acquisition costs.
  C) operations costs.
  D) All of the answer choices.
  E) Both the purchase price and acquisition costs.


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kkenney

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

D


HudsonKB16

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Reply 2 on: Jun 28, 2018
Gracias!

FergA

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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