Author Question: Exporting is a viable international entry strategy when the firm: A) wishes to maintain direct ... (Read 148 times)

ahriuashd · **on:** Jun 28, 2018

Exporting is a viable international entry strategy when the firm:
A) wishes to maintain direct control of the marketing program.
B) lacks the resources to make a significant commitment to the market.
C) wants to form long-term relationships with international customers.
D) all of the answer choices.

Question 2

An industrial firm's first encounter with an overseas market usually involves _____ because it involves the least commitment and risk.
A) contracting
B) licensing
C) exporting
D) franchising
E) a turnkey operation