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Author Question: Exporting is a viable international entry strategy when the firm: A) wishes to maintain direct ... (Read 110 times)

ahriuashd

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on: Jun 28, 2018
Exporting is a viable international entry strategy when the firm:
 A) wishes to maintain direct control of the marketing program.
  B) lacks the resources to make a significant commitment to the market.
  C) wants to form long-term relationships with international customers.
  D) all of the answer choices.

Question 2

An industrial firm's first encounter with an overseas market usually involves _____ because it involves the least commitment and risk.
 A) contracting
  B) licensing
  C) exporting
  D) franchising
  E) a turnkey operation


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xoxo123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

C


ahriuashd

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Reply 2 on: Jun 28, 2018
Gracias!

Kedrick2014

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Reply 3 on: Yesterday
Excellent

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