Exporting is a viable international entry strategy when the firm: ...

[ahriuashd]

Exporting is a viable international entry strategy when the firm:
 A) wishes to maintain direct control of the marketing program.
  B) lacks the resources to make a significant commitment to the market.
  C) wants to form long-term relationships with international customers.
  D) all of the answer choices.

Question 2

An industrial firm's first encounter with an overseas market usually involves _____ because it involves the least commitment and risk.
 A) contracting
  B) licensing
  C) exporting
  D) franchising
  E) a turnkey operation

[xoxo123]

Answer to Question 1

B

Answer to Question 2

C

[ahriuashd]

Gracias!

[smrtceo]

Excellent