As the risk associated with an organizational purchase decision ...

[plus1]

As the risk associated with an organizational purchase decision increases:
 A) buying center participants will be motivated to invest greater effort throughout the purchase process.
  B) product quality becomes more important than price.
  C) after-sale service becomes more important than price.
  D) all of the answer choices.

Question 2

Forcing answers to questions, in order to minimize missing data, is:
 a. Convenient for the researcher
 b. Will likely lead to response error
 c. Will likely lead to non-response error
 d. All of the above
 e. B and C

[swimkari]

Answer to Question 1

D

Answer to Question 2

d