As the risk associated with an organizational purchase decision increases:
A) buying center participants will be motivated to invest greater effort throughout the purchase process.
B) product quality becomes more important than price.
C) after-sale service becomes more important than price.
D) all of the answer choices.
Question 2
Forcing answers to questions, in order to minimize missing data, is:
a. Convenient for the researcher
b. Will likely lead to response error
c. Will likely lead to non-response error
d. All of the above
e. B and C
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