Those buying decisions that involve a narrow set of choice ...

[appyboo]

Those buying decisions that involve a narrow set of choice alternatives, encompass a moderate amount of both information search and analysis, and concentrate on the long-term relationship potential of suppliers are called:
 A) simple modified rebuy.
  B) complex modified rebuy.
  C) casual purchases.
  D) routine low priority purchases.
  E) specialty purchases.

Question 2

Which of the following represents the most important thing to control in a study?
 a. Nonresponse error
 b. Total error
 c. Sampling error
 d. Response error
 e. Office error

[Dominic]

Answer to Question 1

A

Answer to Question 2

b

[appyboo]

TYSM

[Animal_Goddess]

Gracias!