Author Question: Those buying decisions that involve a narrow set of choice alternatives, encompass a moderate amount ... (Read 82 times)

appyboo · **on:** Jun 28, 2018

Those buying decisions that involve a narrow set of choice alternatives, encompass a moderate amount of both information search and analysis, and concentrate on the long-term relationship potential of suppliers are called:
A) simple modified rebuy.
B) complex modified rebuy.
C) casual purchases.
D) routine low priority purchases.
E) specialty purchases.

Question 2

Which of the following represents the most important thing to control in a study?
a. Nonresponse error
b. Total error
c. Sampling error
d. Response error
e. Office error