Author Question: Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, ... (Read 65 times)

sammy

  • Hero Member
  • *****
  • Posts: 818
Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:
 A) simple modified rebuy.
  B) complex modified rebuy.
  C) casual purchases.
  D) routine low priority purchases.
  E) specialty purchases.

Question 2

Categorical measures are used to:
 a. Measure awareness
 b. Measure attitudes
 c. Group respondents or objects
 d. Count the number of cases that fall into various response categories
 e. All of the above



missalyssa26

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

B

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

For a complete list of videos, visit our video library