« previous next »

Author Question: Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, ... (Read 71 times)

sammy

  • Hero Member
  • *****
  • Posts: 818
on: Jun 28, 2018
Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:
 A) simple modified rebuy.
  B) complex modified rebuy.
  C) casual purchases.
  D) routine low priority purchases.
  E) specialty purchases.

Question 2

Categorical measures are used to:
 a. Measure awareness
 b. Measure attitudes
 c. Group respondents or objects
 d. Count the number of cases that fall into various response categories
 e. All of the above


missalyssa26

  • Sr. Member
  • ****
  • Posts: 327
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

Pope Sylvester II tried to introduce Arabic numbers into Europe between the years 999 and 1003, but their use did not catch on for a few more centuries, and Roman numerals continued to be the primary number system.

A study by Seehausen and van Alphen involving the effects of male coloration on female choice in Afr A study by Seehausen and van Alphen involving the effects of male coloration on female choice in Afr
Albatrosses, of the biological family Diomedeidae, are large seabirds Albatrosses, of the biological family Diomedeidae, are large seabirds
Large intestine. Large intestine.
Buying A House: Institutional Discrimination and Predatory Lending Buying A House: Institutional Discrimination and Predatory Lending
The large, white flowers of giant saguaro cactus (Carnegiea gigantea) produce sweet nectar. The flow The large, white flowers of giant saguaro cactus (Carnegiea gigantea) produce sweet nectar. The flow
Video: Introduction to Autism

For a complete list of videos, visit our video library