Author Question: Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, ... (Read 68 times)

sammy

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Those buying decisions that involve a large set of choice alternatives and pose little uncertainty, and involve buyers actively searching for information, applying sophisticated analysis techniques, and careful consideration of long-term needs are called:
 A) simple modified rebuy.
  B) complex modified rebuy.
  C) casual purchases.
  D) routine low priority purchases.
  E) specialty purchases.

Question 2

Categorical measures are used to:
 a. Measure awareness
 b. Measure attitudes
 c. Group respondents or objects
 d. Count the number of cases that fall into various response categories
 e. All of the above



missalyssa26

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Answer to Question 1

B

Answer to Question 2

c



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