Which of the following answers best describes the way(s) marketing research can gather marketing intelligence?
a. Putting systems in place that provide marketing intelligence on an one-time basis.
b. Collecting data to address specific problems & putting systems in place that provide marketing intelligence on an ongoing basis.
c. Collecting data to address general problems.
d. Collecting data to address specific problems.
e. Collecting data to address general problems & putting systems in place that provide marketing intelligence on a one-time basis.
Question 2
Features represent the value a product produces.
Indicate whether the statement is true or false
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