The initial phase of the marketing research process is carefully ...

[bcretired]

The initial phase of the marketing research process is carefully defining the information need, which often involves:
 a. Data coding & editing
 b. Primary data collection
 c. Defining the sample size
 d. Exploratory research
 e. Information reporting

Question 2

It is important for a salesperson to determine the needs gap (of the buyer) before making a sales presentation.
 
 Indicate whether the statement is true or false

[jaaaaaaa]

Answer to Question 1

d

Answer to Question 2

T

[bcretired]

Excellent

[kswal303]

Thanks for the timely response, appreciate it