T and T Marketing Research Company conducted a telephone survey ...

[nummyann]

T and T Marketing Research Company conducted a telephone survey and selected names from the phone book. This listing of the accessible population from which they will draw the sample is known as the ________.
 a. population
 b. census
 c. incidence
 d. sampling frame

Question 2

One of the disadvantages of using Customer Value Propositions is that they are meant to be complex and therefore, difficult to understand.
 
 Indicate whether the statement is true or false

[cclemon1]

Answer to Question 1

d

Answer to Question 2

F