Author Question: T and T Marketing Research Company conducted a telephone survey and selected names from the phone ... (Read 104 times)

nummyann

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T and T Marketing Research Company conducted a telephone survey and selected names from the phone book. This listing of the accessible population from which they will draw the sample is known as the ________.
 a. population
 b. census
 c. incidence
 d. sampling frame

Question 2

One of the disadvantages of using Customer Value Propositions is that they are meant to be complex and therefore, difficult to understand.
 
 Indicate whether the statement is true or false



cclemon1

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Answer to Question 1

d

Answer to Question 2

F



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