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Author Question: Pat Layne was reading an emotional advertisement. The content of the ad caused Pat to sweat ... (Read 23 times)

SO00

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on: Jun 28, 2018
Pat Layne was reading an emotional advertisement. The content of the ad caused Pat to sweat profusely. The researcher used the data from a(n) ________ to interpret or infer Pat's interest or attitude toward the advertisement.
 a. primary research
 b. eye camera device
 c. galvanometer
 d. voice-analysis device

Question 2

Sally is looking for a way to clearly communicate why her prospects should do business with her. Sally should learn how to:
 a. Negotiate effectively d. Promote her product's features and benefits
  b. Develop customer value propositions e. Develop effective visual aids
  c. Handle buyer resistance


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reelove4eva

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

B


SO00

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  • Posts: 568
Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

brbarasa

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Reply 3 on: Yesterday
:D TYSM

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