Using a(n) ________, S and B Marketing Research Company obtained lifestyle, rather than demographic, information as a basis for describing segments that included questions about individuals' activities, interests, and opinions.
a. opinion analysis
b. behavioral study
c. socioeconomic study
d. psychographic analysis
Question 2
Limitations of the canned sales presentation include all of the following except:
a. it may alienate buyers who want to participate in the interaction.
b. sales resistance may be increased because the prospect's objections cannot be anticipated.
c. it may be awkward to use with a broad product line.
d. it does not handle interruptions well.
e. it fails to capitalize on the salesperson's ability to tailor the message to the prospect.
Some organisms used as models in genetic research
Pap smear. Cells of the cervix (shown in the center) change in appearance as they progress through
A 1998 false-colour near-infrared image of Uranus showing cloud bands, rings, and moons obtained by
Research Methods
The research methods that sociologists choose depend partially on the questions they want to answer. ...
Research Terminology Cont.