Author Question: In late 2008, The Allied Company made the decision to increase production on HD-DVD players. The ... (Read 219 times)

cabate · **on:** Jun 28, 2018

In late 2008, The Allied Company made the decision to increase production on HD-DVD players. The HD-DVD, priced at 149.95, did not sell and the company no longer exists. The most likely reason this company no longer exists is:
a. its failure to modify its strategy to reflect the changing environment.
b. a poor use of the promotional mix.
c. the company's inability to produce enough players.
d. the product's high price.

Question 2

Prospects that meet or exceed screening criteria established by the salesperson or the sales organization are called what?
a. Sales leads
b. Certified Sales Leads (CSL)
c. Customers
d. Hot prospects
e. None of the above.